I used to work for a top-notch health care CEO named Reneé S. Frazier as the public relations and social media manager of a non-profit she headed. We met weekly to discuss current and future projects. During our meetings, there was one question she often asked me that still sticks with me. It was, “Is that the best use of your time?”
I’ve always been a do-it-yourselfer when it comes to my work. I wish I could say the same about home repairs, styling my hair, etc. Anyway, rather than ask for help with minor tasks from someone in the office, like mail outs, mass emails or letters, I would try to do it myself when we had an entire staff of people that could help. Reneé encouraged us to utilize one another whenever possible. This allowed us to get the job done quickly and more efficiently.
Reneé helped me to improve two abilities. One was managing my time and the other was delegating. Now, you are probably wondering what does that have to do with you? I’m glad you asked. I’m sure you have a million things to do during the day. If you’re like most of us, you work, have a spouse and/or children and other family members that depend on you, not to mention other duties like household chores, volunteerism, and yoga. When it comes to having quality marketing materials such as resumes, bios or press releases, is the best use of your time to take hours to learn how to do it yourself? Experts like myself, can complete the tasks in a couple of hours or less. It could take you hours to do because you not only have to learn how to do it correctly but then you have to do it. There’s one problem, how do you know that you’ve done it correctly if you’re not an expert. Some things, like cooking dinner, can be left to trial and error. If However, when it comes to documents that can help determine whether or not you get a job interview, land a speaking gig or get an interview on the local morning news about your upcoming fundraising event, it is important that your resume, bio, or press release are properly done.
So, let me ask you is creating your own resume, bio or press release the best use of your time? I may be biased but I say leave it to the experts. Doing it yourself may not cost you any money but it could cost you wasted time and a missed opportunity.